"Itho ru super 

value talktime 

offer. *121*2# 

dial seithu

sirappu 

recharge salugai 

petridungal!. 

Ippoluthe dial 

seyyavum. 

Sender: 

AT-Airtel"

And:

"Last day to avail

Full TT on 202

Top Up! Easy

Recharge with

202 Top Up &

get Full TT of

Rs.202 only today (09-Apr-

09). Call 171706

(Toll Free) for

info."

Airtel will also SMS me to share information on subjects other than new opportunities to buy talk time, or TT. As with many other phenomena here, these SMSes provide a good window for watching 'traditional' and 'modern' value systems at work/odds/play, etc.:

"Are you in love?

Know more Love

Tips to impress

your Partner.

For Boys SMS Boy

to 51515

For Girls SMS Girl

to 51515.

Charged at

Rs.3/SMS."

And:

"Everyone wants

his/her partner

to be perfect.To

know if yours is

a perfect

match,SMS

KADHAL (Your

name)

(Partner's

name)to

51515.eg

KADHAL Asin

Santhosh

@Rs3/SMS"

'Asin', I'm pretty sure, refers to Asin Thottumkal, a much-admired Malayali actress who got her start in Tollywood, but has just recently made the transition to the Bollywood big leagues. I believe 'Santhosh' refers to the fictional, geeky South Indian guy who has SMSed this thing for Rs.3 in Airtel's li'l diegesis. Here's another noteworthy SMS, sent a couple weeks ago:

"Msg from

National Assocn

for Blind- Take

part in unique

Car Rally for the

Blind on Sunday,

29-Mar from

Hotel Savera.

For details log

on to

http://harsha.ko

da.in

Sender:

AT-CarRally"